SALES PROMOTION . One of the most common ways to push a product to a customer is through sales promotions and using the various types of sales promotions.However, if the product is being sold through a channel of dealers and retailers, then the company needs to empower this channel. From major pros, it is worth noting the possibility to increase customer’s awareness and loyalty to your store as well as boost its sales and the overall visibility of a brand. Promotion Methods in Consumer Sales. and find homework help for other Business questions at eNotes Search this site Go Coupons. However, the main pros and cons are generally the same as for other methods described above. Introduction of the Study The main aim of this research is to understand impact of sales promotion on consumer’s buying behaviour. Sales promotion strategies can be divided into three broad types. Major Sales Promotion Techniques Companies use various sales promotion techniques to promote their products. Sales Promotion – Major Decisions. Sales Promotion Dr. George BelchSan Diego State University 2. Infomercials. Consumer Sales Promotion in India – Methods, Tools and Techniques Article shared by Sales promotion is required to motivate three parties – the consumers (“pull strategy”), the distributors (“push strategy”), and the sales force of marketer as well as the distributor to push the products. Advertising. Analyze your business, audience, choose a sales strategy and come up with a creative campaign that looks great and appeals to humans of the 21st century, that is people bombarded with promotional information. The dealers are also given detailed information about the process of manufacture so that they can answer customer queries more efficiently. Rebates. To get the most out of them, you need to consider the type of promotions to offer as well as how to execute them. Personal Selling. The various importances of the sales promotion are : -Spreads information -Stimulates demand -Customer satisfaction -Stabilization of sales volume -Performance appraisal or marketing control Along with the several importances, the various methods of the sales promotion are also mentioned . Sales broker, seller agency, seller agent, seller representative: This is a traditional role where the salesman represents a person or company on the selling end of a deal. Meaning and Definitions of Sales Promotion: Sales promotion is said to be a key ingredient in the international marketing campaign. These are – Pull Strategy – The pull strategy attempts to get the customers to ‘pull’ the products from the company.It involves making use of marketing communication and initiatives like seasonal discounts, financial schemes, etc. Consumer Sales Promotion Methods. Sales Promotion in Tourism: Its Objectives and Methods. A) Consumer-Oriented Sales Promotion. Advertising is defined as any form of paid communication or promotion for product, service and idea. If you discount a $10 item to $8, you miss $2 in revenue. The intention is to increase sales, make a large customer base, encourage trial, encourage repeat purchases to stimulate consumers' purchase. 14. You need to get out there and spread the word about your products or services to the right people to build your customer base. Sales promotions are a marketing communication tool for stimulating revenue or providing incentives or extra value to distributers, sales staff, or customers over a short time period. This includes things like a trade show, specialty advertising, contest, point-of-purchase displays, coupons, recognition programs, and free samples. Sales Promotion. As we noted above, promotion techniques can be used to achieve other objectives such as building brand loyalty or creating product awareness. Next we discuss the following types of consumer sales promotions: Coupons. 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