At a glance, product launches are all about buzz and hype. Though you’ll want to use other marketing tactics in your quest for pre-launch buzz, social campaigns will help you maximize your results. And once you’ve done it once, repeating the process becomes so much more straightforward. One thing that can help you to attract new followers and get pre-orders for upcoming products is your social media product launch strategy. Here are some more good reasons to include social media in your successful launch strategy. If you have multiple people on your support team or are jumping between multiple social channels, tools like Sprout’s Smart Inbox can be a game-changer. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Do you know what a successful social media product launch looks like? This is also a seamless way to curate product feedback and gauge first impressions of your newest items. If not, now’s the perfect time to figure it out. Hosting contests via social media that revolve around your product launch is a great way to create hype around it. How to Field User Feedback and Prioritize It, MVP Development: Use This Formula to Learn What, How to Search for App Competitors and Ensure, How to Measure App Performance to Iterate Effectively, 5 Essentials for Content that Resonates with Your, How to Successfully Manage a Development Project, Better Than a Business Plan for Startups: The, Guide to Monitoring and Interpreting Your Mobile App, 10 Essential Slides for a Winning Pitch Deck, How to Build User Personas to Guide Product, How to Build the Perfect Pre-Launch Landing Page, How to Start a Successful Business in Times of Change. The best way to ensure effective social media product launch tactics is to spread the “coming soon” message loudly. Yeah, that too. This is especially true on social where it’s so easy for your business’ announcements to get lost in the shuffle. From your buyer persona, you have an idea of your ideal audience's favourite social media channels. Because no matter what you’re selling, recent statistics note that more and more consumers are discovering and researching new products via social. This brings us full circle as you think about your goals and KPIs. Make Your Launch Campaign Emotional. Contact our … As you map out your content, keep in mind what your goals and KPIs are when promoting new products. Instead of randomly working your social media channels in hopes of discovering the perfect “recipe,” do what the successful brands do and plan a focused social media campaign. We're flying back to 1979 with MOONRAKER. Like Social Media Examiner, you may have a blog or podcast—or If you’re looking to get the most out of your product launch, here are three reasons why social media is an invaluable part of every successful launch strategy. Cost: Approximately $3,600 10. To encourage users to share information about the contest or their submission, try increasing a user’s chance of hitting jackpot if they’ve shared their submission with others. Brent Barnhart is a professional writer and content critic. If your product is intended for the younger generation, you can reap maximum benefits from your social networks as most social media users lie in the age bracket of 18 to 35 years. When it comes to planning a social media campaign, it’s important to start with the end in mind: your goals and KPIs! Launching a new product on social media can be exciting and intimidating too, but social media is the place where you can spread awareness and attract new customers for your upcoming product. Download Premium Resource – Campaign timeline / project plan template and example. We’ve broken down the process of a product launch on social media into just six steps. As you begin to create your content, check the feasibility of your plan against your timeline. What are your target goals and the KPIs that can be used to measure against them? Even so, product launches represent sort of make-or-break moments. Launch a teaser campaign on social media. When he's not battling the latest buzzwords, you can often find him strumming the nearest guitar. Its success as a launch campaign was based on taking a completely fresh look at a ‘product’ – in regional Victoria – that was already very familiar to its audience. Feel free to bug him on Twitter or check out his website (brentwrites.com). For example, check out how elf Cosmetics uses Instagram Stories to hype their latest line. Privacy At a glance, product launches are all about buzz and hype. Most times, it also depends on the type of product or service you're offering. Granted you’re tracking your results and have tools like Sprout to keep your data and assets organized, rocking your launches becomes second nature. And its relatively low cost makes it an ideal advertising opportunity. Starting 3/2 you can treat yourself to fresh cracked eggs on every breakfast sandwich, every day. Thank you is a small phrase that produces big results and as a way of saying thank you to all the companies and people involved in the book project launch and promotion he created a slideshow on YouTube. | Though you may be a beginner to social media campaigns, you probably already know about business planning. Your launch campaign needs to leverage more channels such as paid and organic social media or PR, but email marketing is also a very effective way of reaching out to the prospects. Assuming you have customers that are satisfied with their purchases, encourage tagging and user-generated content so that your customers can serve as your best billboards. We get it: launching a new product isn’t easy. For example, Beyond Meat asks followers what they’ll be cooking with their new #BeyondBeef, encouraging a combination of text replies and customer photos (also, peek the use of their hashtag). Give Exclusive Access to Generate Buzz: When launching a new product, generating buzz way ahead of the launch date can be an excellent way to get your expected results after launch. A sort of spin on “coming soon” posts,  a social media countdown is a smart way to remind followers of your launch without posting about it over and over. 3. Google Analytics can attribute site visits and conversions to various social channels. Once the product is live, be sure to post about it on all forms of social media! | Since any queries via social are transparent and forward-facing, you’re not just answering them for one customer: you’re likely answering for multiple followers curious about what you’re selling. Shortly after, they followed up with the big reveal. Today we will take through some great examples of campaigns that you can hold on social media to market your new product launch! 10. We'd love to hear about your product or idea. On top of that, the success of this video actually led to the creation of 12 new social media campaigns for the company. Social Helpers that will automatically apply selected images, videos and text to your social campaign. Throwing facts at your target audience about your new product isn’t enough to make people buy and spark up emotion. Once you have a bomb product to launch, your product launch marketing campaign will speak for itself. New product launch campaigns are important for all brands that look to introduce new products, collections, or newly offered services. The best place to find prospective customers for your soon-to-launch product is where they’re hanging out online — especially on their favorite social platforms. If you haven’t created user personas, take some time to do that now. Sprout’s suite of social analytics provides a platform-by-platform breakdown of performance, including impressions, engagements and clicks. 2. Many great product launches start with a product teaser or “pre-hype” social media campaign. These answers and more can be determined through your on-site and social analytics. You need to define success in order to achieve it. LAUNCH! Brands typically rely on the following pieces of anticipatory content to raise awareness and get people talking. ReQueue to automatically reshare your best evergreen content. When choosing which platform(s) to run your social campaign on, be sure to if there are specific rules for running a promotion on that site. Hashtags are also a meaningful data point when it comes to tracking the success of your product launch on social media. For starters, they instantly highlight content related to your launch and serve as a way to reinforce your brand identity. Terms Get creative and consider all types of content that would engage your audience, including text posts, quizzes, polls, contests, images, and videos. You might not be super excited about doing so, but it’s absolutely necessary. To analyze this phenomenon, wed like to focus on 3 very-interesting fashion brand launches. Team Up with Influencers — Connect with people who are well-respected in the industry and build relationships with them. Also, take a look at the successful techniques other companies in your industry have employed. Any combination of these post types and strategy is fair game for creating buzz. Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media. Direct social sales? Ultimate Ears ran a handful of successful campaigns and social contests reinforced and promoted by social media influencers. You may focus on driving traffic, impressions, and engagement to get your tribe talking about your new product. Ephemeral, time-sensitive content is “must-see” but nature and is likewise a way to show up in your followers’ front feed and notifications if they somehow sleep on your regular posts. With Virat Kohli posing with chips in Too Yumm’s latest teaser campaign, Social Samosa takes a look at some of the launch campaigns the Indian social media space has seen in the last few years. These are only 10 ideas that will help in your pre-launch social media campaigns. However, we will do our best to guide you to get your social media campaign mode on and actually rock it!. Though you’ll want to use other marketing tactics in your quest for pre-launch buzz , social campaigns will help you maximize your results. SERVE YOUR LOOKS IN THE COMMENTS BELOW, top 3 looks with the most likes just might get a little treat (U.S. only), — Halo Top (@HaloTopCreamery) July 24, 2019. The product launch was very well received at the time of product launch because of the deep similarity of the brand in the 3 markets. Giveaways and contests are proven ways to drive engagement, although brands obviously can’t run them 24/7. Storefront traffic from social? Some common goals for social media campaigns include: lead generation, direct sales and increased brand or product awareness. It’s better to have fewer content items that are highly engaging and well-put-together than more content that’s poorly executed. Task Templates so you can easily assign and reassign tasks for your social media campaigns. Product preview posts make your launches seem more “real” and are yet another way to build anticipation. Additionally, question-based posts are a low-hanging way to let your followers know that you’re listening. Now available on draft in our taprooms and in retailers starting Feb. 1. Posted by Great Divide Brewing Co. on Thursday, January 23, 2020. The timeframe you allow for pre- and post-launch activities will help you to determine the appropriate content. Social media is an important tool for many ecommerce businesses — and even if you’re only using product photography, creating a successful social media campaign isn’t out of reach for you. Listen: we totally understand that launches are stressful by nature. Chocolate Cherry Yeti has a new look. Why Social Media for a Launch? Generate a list of people interested in the product? If you want your new product launch to be a success on social … Social media allows you to build product hype Product teaser. Yet you want to achieve this while spending as little as necessary. This is a good way to leverage their network when they share their opinions about your new product. Again, you have plenty of options in terms of content leading up to social media product launch. Go ahead and partake in some sophisticated quality to add a bit of luxury to your life. Get clear on what action you want to initiate with your campaign and keep that focus throughout the campaign. Think about it. When you launch a product, you’re responsible for aligning your social media marketing strategy with other channels and initiatives. Rather than just simply surprising followers with a new product, “coming soon” posts are a playful way to encourage comments and conversation. Each platform offers its own set of options, so think through how to creatively take advantage of everything on offer. Use what you know about planning and extend that to the actual campaign. Each new brew they release gets the “Dancing Canman” treatment—fun Instagram length clips that show the different “personalities” of the beer through music and dance moves. Bear in mind that your new product may not be the only promotion on your timeline. You obviously want to maximize the engagement of your latest launch and win the attention of your target audience. On the hunt for mentions and new followers? Social media has changed everything when it comes to marketing. Better Targeting . Today were taking an in-depth look at the steps needed to carry out product launch campaigns, which are so important for the fashion industry. #WendysBreakfast pic.twitter.com/qWVneOtN4g. Have a Giveaway or Create a Promotional Offer — Relevant contests help to raise excitement and help people to remember your brand. A Beginner’s Guide for Conceiving, Creating and Launch a Social Media Campaign . Doing so doesn’t have to be complicated. The idea here is to help followers visualize your product in their hands. created Logo design, social media marketing strategy, online strategy, website, and packaging, using the ‘Always-On’ theme. Below is an example of what a social content calendar might look like using publishing tools like Sprout, ensuring that you get your message across on multiple channels based on your timeline. Once you define your goal(s) for your social media campaign, you can start to create strategies to reach them. As promised, it’s time to BEEF up those summer plans because #BeyondBeef is starting to hit retail shelves nationwide this week. That said, a new product launch is a great reason to roll one out. We ditched the 22oz glass bombers and moved this decadent cherry bomb to a sleek 19.2oz can. To the layperson, social media is a fun way to stay in touch with family and friends. Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort. Doing so can spike your engagement rate and reactivate customers who may not have checked you out in a while. Meanwhile, native social analytics and URL tracking can attribute specific clicks to your social campaigns. Time to toss that folded egg-plane they've been calling breakfast. Think from the user’s point of view about what content would influence in their buying decision. That said, promoting your launch via social doesn’t have to be a headache. Running social ads is worthwhile if you have a budget and dedicated social audience that’s bought from you before. Therefore, you’ll need to make the most of social media platforms, such as Facebook and Twitter, to create a teaser campaign. Whether through eye-popping photos or videos, these posts let your followers know exactly what to expect and how to make that ever-so-important purchase. Some platforms like Facebook and Instagram also offer live videos, which can be especially useful for a product launch. Learn more here: https://t.co/kIQ8tKxmEE pic.twitter.com/tGFWBBPcoA, — Beyond Meat (@BeyondMeat) June 26, 2019. ✨ pic.twitter.com/nzrXwFKBm0. That’s why it pays to know how to stand out from the crowd. © Copyright 2021 Sprout Social, Inc. All Rights Reserved. Make sure you factor in your non-social strategy as well to create pre-launch buzz and be sure to integrate them cohesively. 1. Do you need help launching your next social media campaign? From shipping questions and shopping cart errors and beyond, make sure that you’re paying attention to your comments and mentions. Here are some ideas that can be used to drive a successful social media campaign: Share a Teaser — Grab attention and raise excitement and anticipation for a launch with just a little bit of information about the new product. For example, you can use remarketing ads via Facebook and Instagram to retarget bounced site visitors or former customers. Technology 8 Tips to Running an Actually Successful Social Media Campaign Social media for businesses is a tough nut to crack, so follow these tips to create a real community around your product. From paid advertising to retargeting campaigns and content marketing, there have never been more ways to build a brand, boost traffic, and build genuine lasting relationships with your customers. Are you hoping to spread awareness? The social channels you choose will depend on which channels your prospective users are active on. Disclosure Policy Want to learn more about our SolutionLab workshop, where we help you hone your plan for your app? Create a Branded Hashtag — Create a catchy hashtag to make your product stand out and to help people find information about it. However, the importance of putting together a timeline and calendar for your launches really can’t be overstated. Takeaway: Big brands launch products on social media with a special hashtag meant to inspire engagement and anchor fans’ social posts to a singular campaign. #SwatchX007, A post shared by Swatch (@swatch) on Feb 18, 2020 at 10:13am PST. Create Twitter Ads . Build your follower count? We keep all of your customer notifications and to-dos confined to a single platform, all the while allowing teams to work together at the same time. This includes contest entries and customer photos. Your reputation increases by association. Identify each step involved in creating your campaign and work backward from your launch date to create milestones for each step. Here’s how to plan a social media campaign, along with the most effective tactics to include in your strategy. Because you put energy and effort into your products, right? A social media campaign is a series of coordinated activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured. But what all successful social media campaigns have in common is a set of clear objectives and success criteria and laser targeting.. 1. Launching a campaign on social media, especially when you’ve never done it before, can be a nerve-wracking experience. How to Plan a New Product Launch on Social Media – Step #1: Define Your Goal. | Advertise the launch across every social media channel you use. For the teaser campaign, ... We cannot forget about the ‘social’ part of social media and, as a product launch is a time when many eyes will be on your accounts, engagement with your online community is more important than ever. If you’ve already created user personas, then you know their behaviors, goals, and motivations. We're feeling a bit cute today but only because of the new Halo Top x @ColourPopCo eyeshadow kit. Let’s say your followers already know you have a new product up your sleeve. Once you determine your product launch date, it’s time to create a timeline. Running a successful social media campaign for a new product launch will spread the word and attract prospective customers. When running a social media campaign, you're likely to get better results when you focus on a few social media channels. Here’s an awesome example from Swatch, publishing this minimalist Instagram post prior to the official announcement of their “007” collection. Coupled with simple reporting, you can explain to your managers and team which social channels were most successful and where you might be able to improve for future launches. Running a successful social media campaign for a new product launch will spread the word and attract prospective customers. | This is why having a defined content calendar and asset library is such a smart move. Using hashtag analytics, you can also dig into related terms associated with your launch to determine if your fans responded positively to your promos. In this guide, we’ll highlight how to make the most of your next social media product launch. From holiday-related posts to other offers and beyond, you certainly aren’t restricted to solely posting about what’s new. Before creating a plan, be sure you have a thorough understanding of your prospective customers. If you’re promoting multiple products at once and don’t want to fill your main feed with promos, Stories are a brilliant move. Do Not Sell My Personal Information, Social captions (think: Facebook, Instagram). Cookies There are many different tactics you can implement for a successful social media campaign. As your launch wraps up and you begin looking ahead to future campaigns, it’s essential to reflect what worked and what didn’t in terms of social media promotion. If nothing else, giveaways and contests are a natural way to nudge followers and say “Hey, we’ve got something new coming out!”. Simply put, businesses need to be able to respond in a timely manner, which means allocating enough staff and keeping a close eye on mentions and notifications. This Excel template is aimed at giving you a comprehensive checklist to sequence different content and media activities for different types of campaigns from new product launch, sales promotion, event or new site launch. Every good marketing campaign starts with a plan. Video teasers. Know the promotional rules of the platform you’re using. Social Media Campaigns so you can plan, write and execute your content all in one place. 1. 【LINEN/EXTRA FINE COTTON/SUPIMA COTTON】#Uniqlo20ss The texture, feel and color of natural materials… UNIQLO offers you timely silhouettes and designs from all natural materials–not so common these days–at an affordable price. Map out your content calendar and pick your launch goals. Get social media resources and tips in your inbox weekly. Were your mentions up during your launch? Engagement from your community? Many product launches are coupled with some sort of promotional hashtag, especially on Instagram or Twitter. This means you have all of your marketing assets in one place and avoid having to scramble to fill in the gaps during a social launch. However, the importance of putting together a timeline and calendar for your launches really can’t be overstated. Step 1: Clearly Define Your Objectives. Also, Stories are the perfect place to highlight customer photos and behind-the-scenes content as you build toward your launch. The wait is over! Create a Video — Videos can serve to create pre-launch buzz that extends even after launch. Particularly during and after your launch, you should strive to keep the momentum going in terms of audience engagement. One week until launch!! Get in touch. Written byby Social media campaigns must be designed with the intended platform in mind. Check in periodically throughout the launch date to see the response from your following and personally engage in any conversation. Rather than reinventing the wheel, though, smaller brands could capitalize on a broader, more commonly used hashtag to showcase a product. Join 70,000+ professionals and become a better social media marketer. Although you might need all of these deliverables above for each and every social media product, you will need to plan accordingly. If you didn’t plan far enough ahead, consider being more strategic. Did your social efforts result in direct sales? Creating a social media strategy is a requirement for any product launch. Here’s how to create an effective plan. Include this in your newsletters or blog updates so that your existing subscribers can promote the launch through social media. Social tactics can boost awareness, generate leads, and even get money flowing. That buzz shouldn’t be here today and gone tomorrow. The benefits of creating a hashtag are twofold. And its relatively low cost makes it an ideal advertising opportunity. The solution is to publish content and updates that speak to your launch and likewise encourage followers to go back-and-forth with you. During a product launch, it’s crucial to have all hands on deck when it comes to customer care. Both prior to and during your product launch on social media, you’re responsible for hyping up your fans and followers. S say your followers know exactly what to expect and how to plan a product... For upcoming products is your social media product launch on social media campaigns must designed... Be sure to post about it what a successful social media campaign ( brentwrites.com ) elf uses. We 're feeling a bit cute today but only because of the legwork goes! Buzzwords, you ’ ve done it before, can be used to measure against them and effort into products! 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